Week 11

Final presentations to the class before the exhibition:

Opportunities

• The Cable Car Lane is a dark and narrow space
• The Cable Car Lane gets lost in the hustle and bustle of Lambton Quay
• The Cable Car experience is only 5-7 minutes
• The Cable Car leads to many attractions in Kelburn, including Cable Car Museum, Zealandia, the Botanic Gardens and Kelburn Lookout

Precedents (light/text/brick)

Precedents (existing branding)

Proposal

Issues - materiality and how it works