We completed a site analysis of the Cable Car Lane on Lambton Quay:
Site map
Opportunities
- Shuttle bus takes cruise ship passengers to Brandon Street (off Lambton Quay)
- Cable Car is the biggest tourist attraction in Wellington
- Cruise ship passengers get themselves within 200 meters of Cable Car Lane - lack of successful signage or sense of place means they walk passed it - often ask surrounding businesses (Countdown and Storm, etc.) where the entrance is
- The Luxe Festival light feature was left running after it was installed in 2017 and has been very popular